ScaleUp inBrazil | About the program
We are the bridge connecting you to Brazil.
Tapping into a new market is a hard task that requires time and financial resources to do it properly.
The ScaleUp inBrazil program comes to bridge this gap and provide international companies the methodology and tools they need to validate their product, secure customers and start operating in Brazil.
Results
66
accelerated companies
+1200
meetings with potential clients
33
signed contracts
11
companies settled in Brazil
R$10M
raised for local operation
73
news hires in Brazil
Benefits to Participants
The program is built in five main areas to provide great benefits to participating companies
Customers
Access over 200 of Brazil’s largest corporations with resources ready for deployment. Benefit from business development support to help identify and arrange meetings with potential customers and strategic partners.
Market Strategy
Receive strategic planning to ease market entry, including support for product validation and market adaptation.
Business and Cultural Environment
Understand the local culture and align expectations with customers and partners. Gain guidance from top advisors in areas like regulations, legal matters, taxes, human resources, and banking.
Funding
Connect with private equity and venture capital fund managers, as well as corporations and strategic investors looking for innovative solutions.
Support
Enjoy 6 months of ongoing support, including follow-ups, advice, and access to resources and connections to ensure your continued success in the Brazilian market.
How it works
Qualified registrants will be evaluated by a judging committee comprised of Brazilian, Israeli, Japanese and Singaporean industry experts including corporations and fund managers. The judging committee will select up to 40 companies to join STAGE 1 of the program. Out of these companies a maximum of 20 will go through another evaluation session to join the following stages and continue in the program.
The program is divided into four stages.
1
Setting the Stage | An overview of the Brazilian market
A maximum of 40 companies will be selected to join this stage of the program where they will be provided with a local market report overview of the sectors where each company operates. The report is intended to provide each company with more sectorbased details on the market they are looking to enter. They will also participate in webinars that will provide an overview of the: The Brazilian business environment including details on legal and taxes issues; A dialogue with foreign tech companies already operating in the country and their feedback on experiences and lessons learned; An overview of the business culture and what that means in terms of customer approach and relationship.
2
Online training | Identifying customers and understanding how Brazil operates
A maximum of twenty (20) companies will be selected to the second stage of the program to initiate their penetration process in Brazil. In this stage each company will go through an online interview with a professional business strategic planners to understand more of the company’s product and elaborate a strategic plan to enter the Brazilian market, identify potential customers and secure meetings for the onsite part of the program. The companies will also participate in online training sessions on key topics related to doing business in Brazil, adapting your product to the local market, understanding your customer and knowing who potential local partners and investors are.
3
Immersion Experience
The companies will spend a total of three (3) weeks in Brazil. The onsite part will be hosted in Cubo Itaú – the most relevant innovation hub in Latin America based in Sao Paulo-, and will also explore additional cities across Brazil. The program will focus on meetings with potential customers, networking sessions with local experts, potential partners, and investors.
4
Post-program support
After the formal ending of the immersion experience, this time will be dedicated for a 6 months post program support. Individual calls will be arranged with the companies and the ScaleUp inBrazil team directly during this period.