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ScaleUp in Brazil

We are the bridge connecting you to Brazil.

About the Program

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Tapping into a new market is a difficult task that requires time and financial resources to do it properly.

The ScaleUp inBrazil program comes to bridge this gap and provide international companies the methodology and tools they need to validate their product, secure customers and start operating in Brazil.

Qualified registrants will be evaluated by a judging committee comprised of Brazilian, Israeli, Japanese and Singaporean industry experts including corporations and fund managers. The judging committee will select up to 40 companies to join STAGE 1 of the program. Out of these companies a maximum of 20 will go through another evaluation session to join the following stages and continue in the program.

Brochure
Guidelines
Japanese content

Setting the Stage | An overview of the Brazilian market

Qualified registrants will join this stage of the program, participating in webinars covering: ⦁ The Brazilian business environment, including legal and tax aspects; ⦁ Insights from foreign tech companies already operating in Brazil, sharing experiences and lessons learned; ⦁ An overview of Brazilian business culture, including customer approach and relationship-building.

Online training + Immersion Experience I

Only 20 companies will advance to Stage 2, beginning their market entry process in Brazil. This stage includes: ⦁ Online training on doing business in Brazil, product adaptation, customer understanding, and mapping potential partners and investors; ⦁ A two-week immersion experience in Brazil, the highlight of the program, with support from a business development consultancy to connect with the local ecosystem.

Product pivoting 

After Stage 2, entrepreneurs return to their home countries to: ⦁ Implement product pivots identified during the immersion; ⦁ Deliver a minimum viable product (MVP) to Brazilian customers as quickly as possible; ⦁ Identify new customers and nurture relationships with existing leads; ⦁ Plan next steps for market penetration and business development in Brazil; ⦁ Align internal teams for the next onsite immersion.

Immersion Experience II (optional)

A one-week immersion in Brazil to: ⦁ Validate go-to-market strategies with customers; ⦁ Join Corporate Venture in Brazil, connect with CVCs, and possibly pitch on the main stage; ⦁ Receive expert pitch training and attend curated networking sessions with clients and investors.

Post-program support

After the formal ending of the immersion experience, this time will be dedicated to a 6-month post program support. Individual calls will be arranged with the companies and the ScaleUp inBrazil team directly during this period.

Customers

Access over 200 of Brazil's largest corporations with resources ready for deployment. Benefit from business development support to help identify and arrange meetings with potential customers and strategic partners.

Market Strategy

Receive strategic planning to ease market entry, including support for product validation and market adaptation.

Business and Cultural Environment

Understand the local culture and align expectations with customers and partners. Gain guidance from top advisors in areas such as regulations, legal matters, taxes, human resources, and banking.

Funding

Connect with private equity and venture capital fund managers, as well as corporations and strategic investors looking for innovative solutions.

Support

Enjoy 6 months of ongoing support, including follow-ups, advice, and access to resources and connections to ensure your continued success in the Brazilian market.

August 11th, 2025

Registrations open

October 31st, 2025

Registrations close

December 8th, 2025

Announcement of selected companies for Stage 1

January 20th, 2026 - April 7th, 2026

Stage 1 - Setting the Stage

April 13th, 2026 

Announcement of selected companies for Stage 2

April 14th, 2026 - August 2nd, 2026

Stage 2 - Online Training

August 3rd, 2026 - August 14th, 2026

Stage 2 - Immersion Experience I (onsite)

August 17th, 2026 - October 23rd, 2026

Stage 3 - Product Pivot

October 26th - October 30th, 2026

Stage 4 - Immersion Experience II (optional)

November 2nd, 2026 - April 30th, 2027

Stage 5 - Post-program support

Results

66

Accelerated companies

+1200

Meetings with potential clients

34

Signed contracts

13

Companies settled in Brazil

USD 20M

Raised for local operation

73

News hires in Brazil

Designers

The ScaleUp inBrazil program was designed in 2019 by the ABVCAP, ApexBrasil and the Economic Mission of Israel in Brazil. Nowadays the ScaleUp inBrazil program is managed by the following institutions:

Participating Companies

Since 2019, the ScaleUp inBrazil program has accelerated companies from various sectors. While not all applicants have been selected, the ScaleUp inBrazil team sincerely appreciates every submission. The program remains committed to supporting companies interested in expanding to Brazil, working closely with our country partners.

Fourth Batch

56 companies registered, 33 advanced to Stage 1, and 16 moved on as finalists. See the list of accelerated companies on the side.

Third Batch

107 registered to the program, 35 joined Stage 1 and 17 went on to be accelerated. See the list of accelerated companies on the side.

Second Batch

62 registered to the program, 16 joined Stage 1 and 10 went on to be accelerated. See the list of accelerated companies on the side.

First Batch

49 registered for the program, 20 joined Stage 1 and 5 went on in the inaugural batch to be accelerated. See the list of accelerated companies on the side.

Collaborators

  • ACCATE
  • Agtech Garage
  • Albert Einstein
  • Angels of Brazil
  • BDMG
  • Bolder
  • Bossa Nova
  • Bronstein, Zilberberg & Potenza Lawyers
  • CDL – Belo Horizonte
  • Brotherhood
  • Consulate General of Israel in São Paulo
  • I had grown up
  • CSN
  • Cube
  • Demarest
  • DGF
  • Drummond Advisors
  • EDP
  • EY
  • FESA
  • FIEMG
  • FM Derraik
  • Furukawa Electric
  • Future Skills
  • GKH
  • GPA
  • Hitachi
  • Angel Investor
  • Kortex Ventures
  • KPTL
  • Ventures League
  • Mindset Ventures
  • Orbi
  • Oria Capital
  • Ourcrowd
  • UFRJ Park
  • PIT São José dos Campos Technology Park
  • Get off the Paper
  • THIRST
  • SP Ventures
  • Trutec
  • Veirano Lawyers
  • WIX
  • X8
  • Accelerating Asia
  • Ace
  • Champel Capital
  • Cyber 7
  • EcoLabs
  • Brazilian Embassy in Helsinki
  • German Entrepreneurship Asia
  • Hagihara Industries Inc
  • Innocact VC
  • Innovation as a Service
  • Israel Innovation Institute
  • IT FARM
  • J Startup
  • Kanematsu Amerido do Sul
  • Kyoto-icap
  • Maverick Ventures Israel
  • Mindset Ventures
  • Origin
  • Padang & Co's
  • Pearl Cohen
  • SG Innovate
  • SG Tech
  • Sojitz
  • The DeserTech an Climate Innovation Institute
  • Tokyo Innovation Base
  • Trendlines
  • TSI – Technology Seed Incubation
  • Universal Materials Incubator
Abvcap
ABVCAP, the Brazilian Private Equity and Venture Capital Association, is a non-profit founded in 2000 to foster the development of private equity and venture capital in Brazil. It plays a pivotal role in promoting investments, supporting company growth, and contributing to the country's economic development.
Mattos Filho
Mattos Filho is a high-performance, strategically partnered law firm that anticipates trends and offers innovative legal solutions with excellence in over 40 areas of law. We allocate the best resources in a coordinated and integrated manner to address our clients' specific needs, working in multidisciplinary teams whenever necessary, ensuring customized and assertive service. With a full-service structure and a national and international presence, we have offices in São Paulo, Campinas, Rio de Janeiro, Brasília, New York, and London.
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ApexBrasil
ApexBrasil's mission is to boost the exports of Brazilian products and services in the international market, as well as to attract foreign investments to strategic sectors of the country's economy.
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SPX Capital
Founded in 2010, SPX Capital is one of the largest asset managers in Brazil, with approximately R$60 billion in assets under management and more than 270 professionals of 18 nationalities across six international offices. The Private Equity vertical began in 2021 with the acquisition of The Carlyle Group's operations in Brazil, led by Carlyle partners who have worked together for over 17 years and have invested more than R$7.8 billion in the country since 2008. SPX Private Equity has R$2.7 billion in assets under management, four funds, and six portfolio companies.
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Business Finland
Business Finland drives growth through innovation and internationalization. It supports Finnish companies in entering global markets and scaling abroad. The agency also strengthens connections with Brazil for high-impact business opportunities.
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TMF Group
TMF is a leading provider of administrative and fiduciary services, helping clients invest and operate safely around the world. Our clients operate primarily in Private Equity, Venture Capital, Corporate Venture, Search Fund, Real Estate, Credit, and Debt. Among them are more than 601 T3T of the Fortune Global 500 companies. With teams in more than 87 countries, including 40 in Brazil alone, where we currently have over BRL 40 billion AuA, we offer local expertise with a global structure. Our tailored solutions generate value and operational efficiency for our clients, who are asset managers.
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Economic Mission of Israel in Brazil
The Economic Mission of Israel in Brazil fosters economic relations between Israel and Brazil. It facilitates partnerships, technology exchange, and business development. The Mission helps Israeli scaleups succeed in the Brazilian market.
Tozzini Freire
TozziniFreire is a leading legal services organization in Latin America, operating in all areas of corporate law and with a significant track record serving domestic and international companies across a wide range of sectors. With offices in several Brazilian cities, it offers a unique standard of quality and client service, as well as the same resources nationwide. Since its founding in 1976, it has played a central role in many of the most significant transactions in the Brazilian market, becoming one of the largest and most respected law firms in the country.
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JETHRO
JETRO promotes trade and investment between Japan and the world. It supports Japanese companies in expanding to international markets, including Brazil. JETRO also connects global businesses with opportunities in Japan.
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Vinci Compass
Vinci Compass is your leading partner for alternative investments and global solutions in Latin America. With nearly three decades of experience and thirteen offices throughout Latin America and the United States, our expertise spans Private Equity, Credit, Real Estate, Infrastructure, Forestry, Equities, Global Investment Products and Solutions, and Corporate Advisory. Each segment is led by specialized teams committed to excellence in investment management and advisory. Vinci Compass has over US$1.5 billion in assets under management and advisory (Mar/25).
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Warburg Pincus
Warburg Pincus is a global private equity firm focused on high-growth companies. Founded in 1966, it has over US$1,400 billion in assets under management and an active portfolio of over 230 companies across various sectors and regions. It has invested in over 1,000 companies through private equity, real estate, and capital solutions strategies. It is headquartered in New York and has a global presence, including an office in São Paulo.
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