How to attract investment
Prepare your business for growth with investment by attracting the right investor and presenting an ideal business plan.
Find an investor
Finding an investor for your company is a strategic step that requires preparation, research, and an understanding of the capital markets. Before starting conversations, it's essential to understand the fund or investor's profile, understand the investment phase, and verify their alignment with your business's stage and model.
More than just capital, venture capital and private equity funds bring expertise, networks, governance, and experienced professionals to drive company growth. Being well-advised and informed significantly increases your chances of success in negotiations with investors.
For more information, visit the Member/Manager Directory, to the ABVCAP News , and VC Radar. In these areas, you can find information about private equity fund managers, their investment theses, and the sectors and companies in which they invest.
Before contact
• Understand the investment thesis, sector of interest and the profile of invested companies.
• Check the fund’s phase (Funding, Investment, Divestment).
• Talk to companies that have already received contributions. • Check whether the fund is registered with the CVM and has authorized managers.
Compatibility assessment
• Reflect: is your company at the right stage for this type of capital?
• Analyze whether your idea has already become a validated business with a clear model.
Be prepared
• Have financial projections for the next 5 years.
• Clearly present the plan for using the invested capital.
• Prepare your pitch and a compelling executive summary.
• Remember: an investor will be a partner – be ready to share decisions and build together.
Business Plan
The business plan is the primary tool for presenting your company to investors. It should clearly communicate the model, competitive advantage, market potential, and paths to growth. More than just a document, it should reflect your business's strategic vision and solidity.
Funds seek innovative, scalable companies with qualified teams. Having a well-structured plan and an objective pitch is essential to capture investors' attention and advance conversations.
- Believe in your business, but do your homework. Watch pitch presentations, see investor reactions and criticisms, talk to several investors, and understand that the investment process is long, with many analyses and commitments.
• Clear differences and competitive advantages.
• Operating in markets with high growth potential.
• Scalable and sustainable model.
• Exit strategy for the investor in the medium/long term.
• Description of the business, differences and innovation
• Products and services offered
• Target market, competition and potential customers
• Commercial and marketing strategy
• Graph showing the destination of investments
• Operational situation and financial projections (5 years)
• Team and partner profile
• Exit opportunities for the investor
• Founders with complementary skills
• Experienced team committed to growth
• Resilience, focus and sparkle in the eyes
• Presentation training: watch pitches, learn from criticism and prepare yourself for a long and demanding process