Inova + Invest

We are the bridge connecting you to Brazil.

About the Program

Tapping into a new market is a hard task that requires time and financial resources to do it properly.

The ScaleUp inBrazil program comes to bridge this gap and provide international companies the methodology and tools they need to validate their product, secure customers and start operating in Brazil.

Qualified registrants will be evaluated by a judging committee comprised of Brazilian, Israeli, Japanese and Singaporean industry experts including corporations and fund managers. The judging committee will select up to 40 companies to join STAGE 1 of the program. Out of these companies a maximum of 20 will go through another evaluation session to join the following stages and continue in the program.

Setting the Stage | An overview of the Brazilian market

A maximum of 40 companies will be selected to join this stage of the program where they will be provided with a local market report overview of the sectors where each company operates. The report is intended to provide each company with more sectorbased details on the market they are looking to enter. They will also participate in webinars that will provide an overview of the: The Brazilian business environment including details on legal and taxes issues; A dialogue with foreign tech companies already operating in the country and their feedback on experiences and lessons learned; An overview of the business culture and what that means in terms of customer approach and relationship.

Online training | Identifying customers and understanding how Brazil operates

A maximum of twenty (20) companies will be selected to the second stage of the program to initiate their penetration process in Brazil. In this stage each company will go through an online interview with a professional business strategic planners to understand more of the company’s product and elaborate a strategic plan to enter the Brazilian market, identify potential customers and secure meetings for the onsite part of the program. The companies will also participate in online training sessions on key topics related to doing business in Brazil, adapting your product to the local market, understanding your customer and knowing who potential local partners and investors are.

Immersion Experience

The companies will spend a total of three (3) weeks in Brazil. The onsite part will be hosted in Cubo Itaú – the most relevant innovation hub in Latin America based in Sao Paulo-, and will also explore additional cities across Brazil. The program will focus on meetings with potential customers, networking sessions with local experts, potential partners, and investors.

Post-program support

After the formal ending of the immersion experience, this time will be dedicated for a 6 months post program support. Individual calls will be arranged with the companies and the ScaleUp inBrazil team directly during this period.

Post-program support

Customers

Access over 200 of Brazil’s largest corporations with resources ready for deployment. Benefit from business development support to help identify and arrange meetings with potential customers and strategic partners.

Market Strategy

Receive strategic planning to ease market entry, including support for product validation and market adaptation.

Business and Cultural Environment

Understand the local culture and align expectations with customers and partners. Gain guidance from top advisors in areas like regulations, legal matters, taxes, human resources, and banking.

Funding

Connect with private equity and venture capital fund managers, as well as corporations and strategic investors looking for innovative solutions.

Support

Enjoy 6 months of ongoing support, including follow-ups, advice, and access to resources and connections to ensure your continued success in the Brazilian market.

Apr 29, 2024

Registrations open

Jun 24, 2024

Registrations close

Aug 28, 2024

Announcement of selected companies for Stage 1

Dec 11, 2024

Stage 1 - Setting the Stage

Dec 12, 2024 - Apr 30, 2025

Stage 2 - Online Training

May 5, 2025 - May 23, 2025

Stage 3 - Immersion Experience in Brazil

May 26, 2025 - Nov 21, 2025

Stage 4 - Post-program support

Results

Designers

The ScaleUp inBrazil program was designed in 2019 by the ABVCAP, ApexBrasil and the Economic Mission of Israel in Brazil. Nowadays the ScaleUp inBrazil program is managed by the following institutions:

Participating Companies

Since 2019, the ScaleUp inBrazil program has accelerated companies from various sectors. While not all applicants have been selected, the ScaleUp inBrazil team sincerely appreciates every submission. The program remains committed to supporting companies interested in expanding to Brazil, working closely with our country partners.

Fourth Batch

56 companies registered, 33 advanced to Stage 1, and 16 moved on as finalists. See the list of accelerated companies on the side.

Third Batch

107 registered to the program, 35 joined Stage 1 and 17 went on to be accelerated. See the list of accelerated companies on the side.

Second Batch

62 registered to the program, 16 joined Stage 1 and 10 went on to be accelerated. See the list of accelerated companies on the side.

First Batch

49 registered to the program, 20 joined Stage 1 and 5 went on in the inaugural batch to be accelerated. See the list of accelerated companies on the side.